Project Description

The challenge

Twisted Food was approached by Oreo to introduce readers to the brand’s new flavours in a shareable and innovative way. The result was a five-video collaboration, for which I wrote the accompanying copy and articles.

The result

Tubular Labs demonstrated that the six video campaigns delivered 11 times more reach than organic Oreo content. Total engagements were also higher for sponsored content than organic content: 326K versus 94K.

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