Twisted Food was approached by Oreo to promote the brand's new flavours. Tubular Labs demonstrated that the six campaigns delivered 11 times more reach than organic Oreo content.
Mumbrellacast
admin2019-03-27T11:16:40+00:00Relaunching Mumbrellacast after a six-year hiatus was a milestone project during my time at media and marketing website Mumbrella.
Twisted: The Cookbook
admin2019-03-19T23:53:12+00:00I co-authored the Twisted cookbook, published by Ryland Peters & Small in 2016.
‘We’re no good at saying no’: Adland’s overwork culture is dragging us down
admin2019-03-08T07:10:10+00:00Japan even has its own word for the phenomenon: Karōshi, or ‘death by overwork’.
The tales that prove sexual harassment is still a major issue in the Australian ad industry
admin2019-03-08T07:45:57+00:00During an agency contract, Claire became drinking buddies with a group of colleagues. The agency’s creative director was part of the group.
Writing for print
admin2019-03-06T04:34:27+00:00Every journo keeps a box of their old clippings. I decided to put mine here instead. Because print is still a thing, right?