Are you:
a business leader wanting to share expert opinions with your industry?
a marketing manager struggling to find time for content creation?
a start-up trying to get your content heard above the noise?
If you answered yes to any of the above, you’re in the right place.
I offer:
I can help tailor a content strategy that’s right for you. I work to layer content within your existing marketing strategy, making sure it’s always a help and never a hindrance.
I can create opinion pieces, blog posts, cornerstone SEO content, emails, long-form features, white papers and podcasts. On top of that, I know which type of content you should be using.
What’s the point of creating content if no one sees it? From media coverage to social and SEO knowhow, amplification followed by performance analysis are essential parts of the process.
Strategy
Why?
The first step is considering your business objectives, and digging into the problems you’re currently trying to solve. Are you struggling to strengthen your brand’s tone of voice? Do you need more email sign-ups? Build your authority within the industry? Content can help with all of it.
Who?
A deep understanding of your audience’s wants, needs and interests is essential for creating content that resonates. Once you know who you’re talking to, figuring out what they want to consume is the natural next step.
What?
Once you’ve discovered what topics your audience is interested in, building a regular (but flexible) calendar of content helps you stay one step ahead.
Content creation
Opinion pieces
If you want to position yourself and your brand as an industry leader, you need strong opinions. I can distill complex thoughts into simple words, without sacrificing your ideas. Don’t believe me? Check out my own pieces.
SEO-optimised posts
Blog posts are still one of the best ways to boost your SEO. I have the knowhow to make that happen, without making your website sound like it was written by a robot.
Email is still a vital part of any content strategy. The aim is to build an audience of subscribers who actively look forward to receiving your emails. How many brands can honestly say they’re at that stage?
Podcasts
The appetite for podcasts is growing. Instead of simply adding another show to the noise, I can help you curate something that stands out from the crowd. For an idea of what I can do, check out my work on Mumbrellacast.
Copywriting
Copywriting is both an art and a science, especially when it comes to headlines. I can craft words that are clickable without being click bait.
Editing
I’ve spent the majority of my career editing and sub-editing. I can spot a rogue apostrophe a mile away, and will never, ever confuse affect and effect. Plus, I’m not afraid to give your word count a serious hair cut.
Amplification
SEO
If you want your website to rank well in Google, creating regular, informative, SEO optimised content is a must. I can help plan and execute simple strategies that will put you one step ahead of the rest.
Media coverage
Guest posts, opinion pieces and features are all great ways to achieve media coverage. I can leverage my media contacts to get your pieces published in the right place at the right time.
Social media
For many, social media can be seen as a chore. But with a proper plan in place, it can be the most effective tool in the box. I know how to beat the algorithms and get your content shared.