Is content always pushed to the bottom of your to do list?
Do you have lots of ideas that somehow never find their way onto the page?
Do you struggle to express exactly what your brand does and why?
If so, you’re in the right place.
I have over half a decade’s experience writing, editing and creating content for places like Mumbrella and Jungle Creations.
These days, I help agencies and brands express themselves with content people actually want to engage with.
Case studies
Here’s a small sample of the work I’ve done over the past five years, in both the UK and Australia.
Oreo x Twisted
Twisted Food was approached by Oreo to promote the brand's new flavours. Tubular Labs demonstrated that the six campaigns delivered 11 times more reach than organic Oreo content.
Mumbrellacast
Relaunching Mumbrellacast after a six-year hiatus was a milestone project during my time at media and marketing website Mumbrella.
Twisted: The Cookbook
I co-authored the Twisted cookbook, published by Ryland Peters & Small in 2016.
How can I help?
Content is a vital part of any marketing strategy, but creating it can be hassle. That’s where I come in. I apply my hard-earned knowledge along every step of the journey, from strategy to creation and amplification.
On the blog
How to write thought leadership content that doesn’t suck
I can't deny it: the term 'thought leadership' makes me want to cringe.
Our industry’s drinking problem is stretching us to breaking point
Alcohol is the essential lubricant that oils our industry’s conferences, awards and networking events. But is it stopping us from doing our best work?
The real reason why websites aren’t publishing your press release
Adland clearly has a problem, and ironically, it’s a problem with communicating.
Testimonials
Josie is a wonderfully intuitive and low maintenance asset to my business. She efficiently and effortlessly adjusts her writing to suit both the author and the reader, and integrates clients’ needs into her work without compromising on quality. She is professional, creative and never misses a deadline.
Josie is a reliable, creative and smart writer. She contributed massively to the growth of our business and has a fantastic understanding of all things editorial. An asset to any team.
Josie Tutty is a quality journalist who brings an intelligent perspective to content. She knows how to find the gem in the story effortlessly; efficiently turning ideas into valuable commercial property for brands.
Want to find out more?
If you’re in Sydney, let’s go for a coffee (or a tea). If you’re somewhere else, drop me a message and we can arrange a call.